Portfolio

Smartbox

Smartbox

Client:
Smartbox
Date:
2021-2022-2023
Challenge:
Identification of talents and talent squads to communicate in the 2 most important periods of the year for the client, the brand values and its products and services.
Solution:
We involved well-known Italian opinion leaders on social media, who focused their storytelling on a “cooler” and modern representation of the brand: In particular: - In 2021: we involved Sara Brancaccio and Monir Eddardy for a Masterclass event in Costiera Amalfitana with the popular chef Gennaro Esposito - In 2022: or Summer: we involved Emanuele Ferrari and Andrea Iori in a journey to discover Campania, while Sam&Wendy went for a trip to discover Apulia or Christmas: we involved the talents Emanuele Ferrari, Andrea Iori, Valeria Angione, Valentina Barbieri, Thomas Basilico, Milano da Scrocco in a travel throughout Europe during which the influencers took part in different experiences in Brussels and Lille. - In 2023: or Summer: we involved Edo&Marti and The Travelization for 2 special van road trips: the first in Tuscany (with Shamzy) and the second in Piedmont (with the participation of a special Piedmontese guest TBD) or Christmas: TBD
What Filmedia did for the Brands:
Scouting, Contracting, Logistics, Day-by-day operations, On-field operations during the stops of some of the travels, Reports & Analysis
Date:

Luglio 12, 2023

Category:

Sviluppiamo campagne social ideando concept creativi, scegliendo talent e formulando contenuti su misura certificando le performance di ciascuna campagna influencer. Forniamo ai nostri clienti un’offerta di servizi modulabili in base agli obiettivi e alle esigenze specifiche del brand.